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Marketing Analyst – Dept Analyst 12
Lead marketing communications for key literacy initiatives, manage digital channels, and coordinate events with flexible remote options and a competitive salary.
The Marketing Analyst – Departmental Analyst 12 position offers an annual salary ranging between $62,233 and $90,958. This is structured as a permanent full-time role with the bonus of a flexible, hybrid work environment. Candidates can expect an attractive benefits package as part of the state’s commitment to work-life balance and professional growth.
Day-to-Day Life: Responsibilities and Expectations
Day-to-day, you’ll lead the marketing strategies for educational literacy initiatives. This includes overseeing external marketing and managing public-facing content for literacy projects. You’ll update and maintain websites and social media channels, ensuring digital content follows accessibility standards. In addition, you’ll support events such as conferences and community engagements, coordinate promotional activities for grants, and support educator trainings. Collaboration with internal teams and stakeholder groups is a key component of the role.
Pros of the Role
One of the main attractions is the blend of in-office and remote work, offering valuable flexibility. The competitive wage structure is bolstered by a comprehensive benefits package, including health, dental, and retirement options. Professional development opportunities and generous paid time off enhance the value of this role, positioning it as an excellent step for marketers seeking stability and career growth in the public sector.
Cons to Consider
Those looking for rapid career progression may find advancement opportunities occur at a measured pace within the public sector environment. Additionally, as with any government role, expect a structured and sometimes lengthy application and vetting process. Some may also find coordination with multiple departments and stakeholders can slow decision-making.
Final Verdict: Is This Job Right for You?
If you appreciate meaningful work with a societal impact, combined with flexibility and great benefits, this role is highly attractive. You will thrive if you enjoy collaborative marketing and want to help shape literacy initiatives for broad communities. While there are pacing and process trade-offs to consider, the compensation, mission, and lifestyle balance make this a compelling opportunity for qualified applicants.
