Role Overview & Day-to-Day Responsibilities

The Sales Planner – Off-Platform position at Instacart is a full-time, remote, mid to senior-level opportunity offering a salary range between $81,000 and $119,000 annually with the potential for additional equity incentives.

This job centers on turning advertiser briefs into tailored media solutions, developing multi-channel plans that utilize audience insights, media formats, and custom pricing to drive performance.

You’ll build and present proposals, work with internal teams on campaign execution, and handle essential tasks from launching new initiatives to optimizing and closing deals post-delivery.

Duties include supporting audience planning, managing sales processes, and tracking portfolio revenue, all while collaborating closely with Analytics, Product, Creative, Legal, and Finance departments to remove obstacles and ensure high-quality outcomes.

The day-to-day work is dynamic and data-driven, requiring exceptional time management and communication skills as you act as a central contact for a range of stakeholders.

Role Pros: Benefits and Perks

Instacart stands out with its commitment to competitive compensation, a performance-driven bonus structure, and remote work flexibility that empowers you to work from wherever you feel most productive.

Employees are eligible for new hire and annual equity grants, which can help you build long-term value while aligning your personal success with Instacart’s growth.

Role Cons: Points to Consider

The role can demand long hours around campaign launches and require you to juggle multiple projects with tight deadlines, which may lead to work-life balance challenges.

Working at a fast-growing company also means frequent changes in processes or expectations, requiring constant adaptability and self-motivation to keep up.

Verdict: Is This a Good Match?

If you thrive in data-driven environments, relish collaboration, and meet the experience requirements, this Instacart position can be a fulfilling career step with strong growth prospects.

It’s best suited for professionals who are proactive, resilient, and excited to shape the future of a leading eCommerce and retail brand.