The Sales Planner – Off-Platform position at Instacart offers a competitive annual salary ranging between $81,000 and $119,000, with full-time, remote work flexibility.

This is a mid-level role aimed at professionals familiar with media and sales planning in agencies or digital publishing platforms. Instacart is known for its inclusive culture, growth-focused environment, and solid benefits package—including eligibility for equity grants.

Day-to-day, you’ll translate advertiser briefs into tailored media solutions and build data-driven proposals. Responsibilities include audience planning, inventory management, and executing impactful campaigns. Success demands collaboration, data fluency, creative problem-solving, and effective cross-functional communication. All these aspects lead directly to revenue growth and strategic partnership building.

Key Responsibilities

Expect to work on translating briefs into custom media solutions tailored to client objectives.

Daily tasks involve building and closing proposals, supporting campaign execution, and monitoring pacing, budget delivery, and optimizations across platforms.

You’ll cooperate with teams like Ad Ops, Analytics, and Creative to overcome hurdles and activate campaigns.

Revenue tracking and identifying new potential for incremental growth also falls under your remit.

Strong storytelling, organization, and creative problem-solving are highly valued in this role.

Advantages of the Role

One significant highlight is the remote work flexibility, which gives you the chance to work from your preferred location.

This position comes with a strong compensation package, including high-end benefits and possible new hire equity.

Employees join a diverse and modern work culture focused on inclusion and belonging.

The opportunity for professional development is clear, with Instacart supporting creativity, autonomy, and goals-oriented motivation.

Challenges to Consider

This job requires strong attention to detail and flawless organization—which might mean managing high expectations daily.

Being remote-based, you’ll need to be especially proactive with deadlines, communication, and self-management.

Cross-functional coordination can sometimes be complex and require patience and adaptability.

Mid-level status means you may need to balance responsibilities while working toward more senior opportunities.

Final Verdict

The Instacart Sales Planner – Off-Platform role stands out for its competitive salary, flexibility, and culture. It’s ideal for those seeking real career growth in digital media sales while enjoying strong work-life balance and professional perks.