Introducing the Opportunity

The Marketing Analyst – Departmental Analyst 12 role offers a full-time, permanent career with a competitive annual salary ranging from $62,233.60 to $90,958.40. The position comes with a flexible hybrid work environment, balancing onsite and remote days as needed.

This job is designed for those looking to apply their marketing skills to meaningful public service, focusing on educational initiatives that impact many communities. Added benefits and state-perks make this a sought-after opportunity in the public sector.

The role is embedded in a professional culture that values both experience and education. You’ll gain access to a comprehensive benefits package—including extensive health coverage, generous paid leave, and robust retirement options.

Applicants can expect a structured application process, requiring a thorough resume and official transcripts. The position is part of a diverse and dynamic department fostering growth and collaboration.

Role Overview and Daily Responsibilities

As a Marketing Analyst, your main focus is on marketing, document preparation, and public-facing content for key educational initiatives. Day-to-day tasks involve managing digital content, leading outreach strategies, and coordinating public communication campaigns.

You will oversee the management of the team’s web and social media presence, ensuring compliance with accessibility standards. The position requires developing marketing materials and organizing promotional activities for statewide literacy events.

Collaboration is a core part of the job—you’ll work closely with literacy staff to plan seminars, conferences, and professional development. You’ll also execute outreach to both educators and the greater community.

Project management plays a significant role, from concept to execution, as you support grant programs and legislative changes related to literacy laws. Analytical skills are needed to track campaign performance and report on engagement.

Key Advantages

This position stands out for its flexible hybrid work arrangement, giving employees the chance to create the work-life balance they need. State employment provides job security and competitive benefits rarely matched by the private sector.

You’ll contribute directly to educational improvements, shaping how literacy programs are promoted and supported. There’s a genuine opportunity to make an impact on policies that matter for students and educators across the state.

Potential Drawbacks

As with any government position, the hiring and onboarding process can be lengthy and documentation-heavy. Some candidates may find the bureaucracy and compliance requirements challenging to navigate.

At times, balancing wide-ranging stakeholder interests and adhering to strict accessibility and legal standards can add complexity to daily tasks.

Final Verdict

The Marketing Analyst – Departmental Analyst 12 job is an excellent match for driven marketing professionals eager to apply their expertise in a meaningful way. Strong compensation, retirement, comprehensive benefits, and purpose-driven projects make it an appealing choice for those looking to grow in public service.