The Marketing Analyst – Departmental Analyst 12 offers a competitive salary range of $62,233.60 to $90,958.40 annually. This is a permanent, full-time position with hybrid and flexible work options. You will be part of a large, supportive team with a strong benefits package, including generous paid time off, retirement plans, and robust health insurance.

Day-to-Day Responsibilities

This Marketing Analyst serves as the main resource for external marketing and public-facing content for the department’s Literacy Unit. You will lead outreach for initiatives, manage and update web and social channels, and ensure ADA-compliant communications. Tasks include supporting promotional events, coordinating conferences, and collaborating across teams to deliver impactful marketing projects.

Pros: Standout Advantages

One highlight is the hybrid and flexible work arrangement, which allows for an appealing work-life balance. Another key benefit is the stability and depth of state employment benefits—these are comprehensive and highly competitive, covering time off, insurance, retirement contributions, and opportunities for professional development.

Cons: Considerations

Due to the public sector environment, decision-making or project approvals can sometimes be slower because of necessary compliance and oversight. Additionally, roles like this may occasionally require navigating bureaucratic processes, especially when implementing new initiatives or cross-department campaigns.

Verdict: Who Should Apply?

If you have marketing expertise and enjoy collaborative, mission-driven work, this role is an excellent opportunity. It’s especially appealing for those seeking strong benefits, growth within state government, and the chance to positively impact K-12 education and literacy statewide.