The Marketing Analyst – Departmental Analyst 12 position offers an annual salary ranging from $62,233 to $90,958. This is a permanent, full-time role with a flexible or hybrid remote work schedule, perfect for those who value a balance between work and life. The position belongs to a non-exclusive, represented bargaining unit, opening a path for career development in an educational environment.

Day-To-Day Responsibilities

This role stands as the go-to resource for external marketing and content production for the Office of Curriculum and Instruction’s Literacy Unit. Responsibilities include leading the promotion of literacy initiatives, maintaining and updating the Literacy Unit’s web presence, and managing key social media channels.

Additionally, you’ll ensure all materials adhere to ADA accessibility standards and participate in planning outreach activities, such as literacy conferences and educator trainings. Collaboration with a variety of stakeholders is essential.

Your tasks will involve content strategy, document preparation, compliance checking, and social media engagement. You may find yourself supporting promotional activities for new literacy laws and grants.

Seminar planning, event coordination, and public-facing communications are also within the spectrum of this position. Day-to-day work will blend creativity, project management, and collaboration.

Pros of the Role

One major advantage is the excellent salary range, coupled with generous benefits typical of state employment. Paid time off, comprehensive health insurance, and lucrative retirement options are all included.

The hybrid or flexible work arrangement enables you to achieve a healthy work-life balance. Engaging, impactful work in public education lets you contribute meaningful change for students and communities.

Cons of the Role

The job can demand meeting precise compliance and accessibility standards, which may add to your workload. It’s best suited for those comfortable with detailed, public-facing communication tasks.

As with many government roles, innovation may sometimes move at the pace of policy and consensus, which can limit rapid change for ambitious marketers.

Verdict: Should You Apply?

If you are looking to build a lasting career in marketing within education, enjoy stable employment, and want flexibility, this position stands out. The role is especially appealing for professionals who thrive in structured, collaborative settings and welcome the challenge of leading communication initiatives for a state department.