Day-to-Day Responsibilities

The Marketing Analyst – Departmental Analyst 12 position is full-time and permanent, offering a flexible or hybrid work setup. The annual salary ranges from $62,233.60 to $90,958.40, making it a solid choice for stability and financial growth. This job involves supporting the Michigan Department of Education’s Literacy Unit within the Office of Curriculum and Instruction.

Daily, you’ll manage marketing campaigns, prepare external communications, and develop public-facing materials for literacy programs. A big part of your job is overseeing the unit’s website and social media, including Facebook, Twitter (X), and Instagram. Ensuring all content is accessible and ADA-compliant is also a priority, reflecting the state’s commitment to inclusive communication.

You’ll organize outreach activities and promotional events for literacy conferences, grants, and legal initiatives like K-12 Dyslexia laws. The role also involves scheduling and executing seminars, professional development, and stakeholder engagements. If you excel in collaborating with others, you’ll find this job rewarding, as teamwork across departments and with schools is key.

Expect to help shape strategy with input on messaging, outreach, and engagement. This is a senior-level analyst role, so you’re seen as the subject-matter expert. You are expected to guide best practices, track results, and continually seek ways to improve campaign outcomes.

Pros

One of the standout features of this opportunity is the comprehensive benefits package. Employees enjoy health, dental, and vision insurance, as well as generous paid time off—personal, sick, parental, and holidays.

The opportunity to work in a flexible or hybrid remote environment makes it easier to balance professional and personal life. Additionally, the pension and retirement programs are competitive, ensuring long-term financial security. The chance for ongoing professional development and tuition reimbursement adds to the list of positives, making this job attractive to those looking to advance in the public sector.

Cons

With responsibilities covering both strategy and execution across multiple channels, workloads can be demanding. Those not comfortable juggling multiple tasks or working in large organizations may find the scope challenging.

The process requires submission of extensive application materials, including transcripts, which can be time-consuming. Also, potential new hires must pass a pre-employment drug test, which is standard for this type of role.

Verdict

This is a strong opportunity for those with a background in marketing, communications, or education who value career stability, work-life flexibility, and excellent state benefits. The meaningful mission and impact on Michigan’s education make the role especially compelling for purpose-driven professionals.