The Marketing Analyst – Departmental Analyst 12 offers a competitive salary ranging from $62,233.60 to $90,958.40 annually. It is a permanent, full-time position, with the added appeal of a flexible, hybrid work setup. The role comes with an outstanding benefits package, making it highly attractive to professionals eager for stability and work-life balance.

Day-to-Day Responsibilities

As a Marketing Analyst, your daily tasks will center on shaping and managing digital presence for the Literacy Unit, overseeing web and social media channels, and ensuring content accessibility. You’ll coordinate marketing campaigns, develop public-facing materials, and manage promotions for events, grants, and literacy initiatives. Additionally, you’ll work collaboratively with educational teams to organize conferences, seminars, and stakeholder engagements to further the unit’s objectives.

Pros

A significant advantage is the incredibly strong benefits package including comprehensive health, dental, vision, ample paid time off, paid parental leave, and a robust retirement plan with state contributions. Flexibility stands out—enjoy the option for remote or hybrid schedules, which supports work-life integration and personal well-being.

Cons

The position is full-time and may require managing multiple projects concurrently, which could be demanding during peak periods. Also, as with many public sector roles, decision-making can sometimes be slower due to procedural requirements and regulatory compliance.

Verdict

If you value meaningful work, comprehensive benefits, and schedule flexibility, this Marketing Analyst opportunity is a stand-out. While it comes with some administrative challenges, the perks and sense of impact make it a compelling choice for marketing professionals seeking a rewarding career in the education field.