Role Highlights and Employment Conditions

The Marketing Analyst – Departmental Analyst 12 role comes with an annual salary ranging from $62,233 to $90,958. The position is permanent and full-time.

A flexible hybrid work arrangement is available, blending in-office and remote components to suit various needs. This creates a strong work-life balance.

The benefits package includes comprehensive health, dental, vision, and life insurance, as well as paid time off and retirement options.

Applicants need to submit a complete application with resume and transcripts. Flexible qualifications and alternate experience routes are also considered.

This is a non-union, professional level opening, providing clear professional growth opportunities.

Day-to-Day Responsibilities

This role serves as the leading resource for external marketing across the Office of Curriculum and Instruction, with a focus on literacy initiatives.

You will manage the unit’s web presence, create digital content, and maintain multiple social media channels, always ensuring ADA compliance.

Collaboration is key—planning conferences, supporting educational outreach, and executing stakeholder engagements with the literacy team.

The analyst is hands-on with project management, from spearheading events to promoting grants and key state literacy programs.

You’ll be expected to craft compelling communications and keep resources up-to-date for educators and the public.

Pros of the Position

One clear advantage is the competitive wage paired with a robust benefits package, reassuring candidates of total compensation value.

The hybrid work model allows you to balance personal responsibilities with professional growth, ideal for maintaining long-term satisfaction.

This position also offers extensive career development, mentorship, and a chance to make a real difference in state education.

The scope for creativity and networking across Michigan’s educational landscape is expansive and rewarding for the right candidate.

Cons of the Position

As with many public-sector roles, the hiring process can require extensive documentation and sometimes lengthy processing times.

You may encounter bureaucratic procedures, especially when working within regulations for state and federal programs.

The diverse responsibilities can lead to high expectations and multiple simultaneous deadlines, so time management is crucial.

Candidates must also be comfortable adhering to strict content guidelines, especially regarding public and accessible communications.

Verdict: Is This Role Right For You?

If you thrive in a collaborative environment and seek a secure career path with a clear impact on education, this position delivers.

Exceptional benefits, forward-thinking work flexibility, and leadership opportunities await successful candidates who meet the requirements. If these resonate, it’s worth applying.