Key Responsibilities Overview

The Marketing Analyst – Departmental Analyst 12 role offers a salary range from $62,233.60 to $90,958.40 annually. The role is full-time permanent with a highly flexible and hybrid remote work schedule possible. Candidates joining can expect a supportive, diverse team and a culture that encourages both professional and personal growth.

On a day-to-day basis, the Marketing Analyst leads all external marketing and communication for the Office of Curriculum and Instruction (OCI), specifically within the Literacy Unit. The role covers content creation, web management, and oversight of social media channels.

The Analyst will ensure all materials meet ADA accessibility standards and oversee outreach initiatives like conferences, grants, and educational law awareness. In addition, you will collaborate on events and training sessions, supporting both educators and the community at large.

This role empowers you to drive public engagement, build impactful campaigns, and see tangible results as you raise awareness of key literacy programs statewide. Great communication and organizational skills are crucial for success.

It’s a hands-on position blending digital expertise with program support, allowing you to creatively shape educational messaging and outreach from day one.

Pros of the Position

The Marketing Analyst position stands out for its generous compensation paired with an outstanding benefits package, including health, dental, vision, and paid time off.

You’ll enjoy a hybrid remote work environment, promoting both work-life balance and professional development through ongoing training and tuition assistance programs. The role values your creative input, offering autonomy and room to innovate.

Cons to Consider

On the downside, as with most state roles, the application process is strict and requires upfront documentation. Missing transcripts or not following directions may disqualify your application.

There are periods with high workloads, especially around statewide events or changes in education policy, requiring flexibility and adaptability. Prospective candidates should be prepared for a structured public service work environment.

Final Verdict

Overall, the Marketing Analyst – Departmental Analyst 12 job provides an excellent opportunity for marketing professionals seeking career stability, meaningful work, and robust public sector benefits. If you’re motivated, ready for responsibility, and passionate about educational impact, this role is an appealing option to advance your career while serving communities.