Job Overview and Offer Highlight

The Marketing Analyst – Departmental Analyst 12 position comes with an attractive annual salary range of $62,233.60 to $90,958.40. This is a full-time, permanent role that offers hybrid and remote flexibility for work-life balance. Comprehensive state benefits include health plans, paid time off, retirement options, and parental leave programs, making this a highly competitive career choice for marketing professionals.

The role is designed for experienced marketers who will drive the external marketing, digital presence, outreach, and promotional activities for the Office of Curriculum and Instruction’s Literacy Unit. The ideal candidate will lead event promotions, maintain web and social channels, and ensure content accessibility for all audiences.

Day-to-Day Responsibilities

As the face of marketing strategy for the Literacy Unit, you’ll primarily lead public-facing content development, manage the website and social media platforms, and collaborate with various stakeholders.

You’ll coordinate promotional initiatives for literacy grants, conferences, and special projects, ensuring ADA compliance in all published materials. Supporting outreach for K-12 literacy and dyslexia laws is a core task.

Responsibilities also include event planning, helping to organize seminars, professional development sessions, and community events alongside literacy staff.

Another significant part of your role involves data analysis and ongoing improvement of marketing material effectiveness, reporting on audience engagement and reach.

Teamwork and communication across departments and districts will ensure consistent messaging and impactful campaigns statewide.

Pros of the Position

This opportunity shines due to its robust benefits package, which includes health, dental, vision, life insurance, and generous time off for work life balance. The flexibility of alternate or remote work schedules is a major perk for those valuing autonomy and comfort.

Impact matters here; your work directly benefits educators, students, and communities, helping to drive meaningful change across public education. The backing of a reputable state employer also ensures job security and professional growth opportunities.

Cons to Consider

While the hybrid environment is a benefit, there is an expectation to occasionally work in-person for certain meetings or events, which may not suit everyone seeking fully remote work. There may also be bureaucratic processes which sometimes slow down marketing innovation and decision-making within state frameworks.

Additionally, because the role covers both technical and public-facing work, it requires versatility and the ability to handle a varied workload, which some may find challenging.

Verdict: Should You Apply?

The Marketing Analyst – Departmental Analyst 12 position stands out for its excellent salary, comprehensive benefit suite, and a chance to create lasting statewide educational impact. If you are an experienced marketer with a passion for educational outreach and a desire for a role blending creativity, analytics, and purpose, this is a strong fit. Candidates should be ready to navigate some administrative processes, but will gain stability, flexibility, and meaning in their work.