Privacy Policy

Last Updated: November 14, 2025

1. Introduction and Scope

This Privacy Policy explains how bavrox.com (“Bavrox”, “we”, “us”, or “our”) collects, uses, shares, and protects information about visitors (“you” or “users”) of our website.

Bavrox.com is a global informational blog. We do not sell products or services directly. Instead, we monetize the site primarily through advertising (including Google Ad Manager / Google AdExchange) and may run email marketing, SMS marketing, and push notification campaigns.

By accessing or using bavrox.com, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree with this Policy, please do not use our website.

This Privacy Policy applies to:

  • Visitors of bavrox.com
  • Users who submit data through our forms (e.g., newsletter sign-ups, contact forms, etc.)

and covers both personal data (information that identifies or can identify you) and non-personal data (aggregated or anonymized information).

2. Data We Collect

We may collect the following categories of data:

2.1 Data You Provide Voluntarily

When you interact with our site and choose to provide information, we may collect:

  • Identification and contact details:
    • Name
    • Email address
    • Phone number

Typically, this information is collected when you:

  • Subscribe to our newsletter or other email lists
  • Request to receive SMS updates or alerts
  • Opt-in to receive push notifications (where applicable)
  • Contact us via forms or email

We do not require you to create an account to use bavrox.com.

2.2 Data Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, such as:

  • IP address
  • Browser type and version
  • Device type, operating system, and language settings
  • Referring URL and exit pages
  • Pages viewed, time spent on pages, and clickstream data
  • General location information (e.g., country or city based on IP)

This information is generally used in an aggregated form and does not directly identify you.

2.3 Data from Third-Party Services

We use third-party tools, including but not limited to:

  • Google Ad Manager / Google AdExchange (for ad monetization)
  • Google Analytics (for website analytics)
  • Google BigQuery (for data storage, analysis and reporting)

These services may collect information about your use of our website, other websites, and online services over time, through cookies, pixels, and similar technologies.

3. How We Collect Data

We collect data through:

  1. Forms and direct interactions
    • When you fill out a form (newsletter subscription, contact form, etc.)
    • When you request to receive email, SMS, or push notifications
  2. Cookies and similar technologies
    • Cookies, pixels, web beacons, local storage, and similar tools used by us and our partners
  3. Third-party services
    • Google Analytics, Google Ad Manager / AdExchange, and Google BigQuery automatically gather certain data when you visit and use the site.

4. How We Use Your Data

We use the data we collect for the following purposes:

4.1 To Provide and Improve Our Website

  • Operate, maintain, and improve bavrox.com
  • Analyze how users access and use the site
  • Evaluate and improve content, layout, and overall user experience

4.2 Advertising and Monetization

  • Display advertising on bavrox.com, including personalized ads, through Google Ad Manager / Google AdExchange and other advertising partners
  • Measure the performance of ads, campaigns, and content
  • Optimize ad placement and revenue in a way that does not require direct identification of users

4.3 Analytics and Reporting

  • Use Google Analytics and BigQuery to understand traffic patterns, user behavior, and site performance
  • Generate aggregated and anonymized reports for internal analysis and business decisions

4.4 Marketing Communications

If you give us your consent, we may use your personal data (name, email, phone number) to:

  • Send email newsletters, promotions, and updates
  • Send SMS messages with news or promotional content
  • Send push notifications about new content, updates, or offers

You can opt out of these communications at any time (see Section 9).

4.5 Legal and Security Purposes

We may use your data to:

  • Comply with legal obligations or respond to lawful requests from public authorities
  • Detect, prevent, or investigate fraud, security incidents, or other unlawful activities
  • Enforce our Terms and Conditions and protect our rights, property, and safety, as well as that of our users and third parties

5. Legal Basis for Processing (GDPR / LGPD and Similar Laws)

Where applicable (for example, under the EU General Data Protection Regulation (GDPR) and the Brazilian General Data Protection Law (LGPD)), we rely on one or more of the following legal bases:

  • Consent
    • For sending marketing emails, SMS messages, and push notifications
    • For using certain cookies (especially advertising and analytics cookies, where required)
  • Legitimate Interests
    • For analyzing website usage and improving our services
    • For displaying advertising to support and fund our free content
    • For preventing fraud and maintaining website security
  • Legal Obligations
    • To comply with applicable laws and regulations, and respond to lawful requests from authorities

You have the right to withdraw your consent at any time where processing is based on consent (see Section 9).

6. Cookies and Similar Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site recognize your device, remember your preferences, and understand how you use the site.

We also use related technologies such as web beacons, pixels, tags, and local storage.

6.2 Types of Cookies We Use

  • Strictly Necessary Cookies Essential for the operation of the site (e.g., basic navigation, security). You cannot opt out of these via our cookie settings because the site will not function properly without them.
  • Analytics/Performance Cookies Used to understand how visitors use the website, which pages are most popular, and how users move around the site. These cookies help us improve the performance and design of bavrox.com.
    • These include cookies placed by Google Analytics.
  • Advertising/Targeting Cookies Used by us and third-party partners to deliver ads that are more relevant to you and your interests. They may also limit how often you see an ad and help measure the effectiveness of advertising campaigns.
    • These include cookies used by Google Ad Manager / Google AdExchange and other ad partners.

6.3 Third-Party Cookies

Third-party services (such as Google) may set their own cookies when you visit our site. They may use the information collected via these cookies to:

  • Serve ads on other websites
  • Measure ad performance
  • Perform analytics on traffic and user interactions

These third parties operate according to their own privacy policies.

6.4 Managing Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to:

  • View which cookies are stored
  • Delete cookies
  • Block cookies from specific sites or all sites

Please note that if you block or delete cookies, some features of bavrox.com may not work properly, and your browsing experience may be affected.

For interest-based advertising, you can also:

  • Use your Google account’s Ad Settings to control personalized ads
  • Use industry tools such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) opt-out pages, where available

7. Data Sharing and Disclosure

We do not sell your personal data.

However, we may share your data with the following categories of recipients where necessary:

7.1 Service Providers (Processors)

We may share personal data with third-party service providers that perform services on our behalf, such as:

  • Email marketing platforms
  • SMS gateway providers
  • Push notification service providers
  • Cloud hosting and data storage providers (e.g., Google Cloud / BigQuery)
  • Analytics providers (e.g., Google Analytics)

These service providers are authorized to process personal data only as necessary to provide their services to us and are bound by confidentiality obligations.

7.2 Advertising Partners

We share certain data (especially via cookies and pixels) with advertising partners, including Google Ad Manager / Google AdExchange, to:

  • Serve ads on bavrox.com
  • Measure ad performance
  • Enable interest-based (personalized) advertising, where allowed

These partners may combine this information with other data they have collected from your use of other websites and applications, in accordance with their own privacy policies.

7.3 Legal and Compliance

We may disclose your information:

  • If required by law or legal process
  • In response to lawful requests by public authorities
  • To protect our rights, privacy, safety, or property, and that of our users or the public

7.4 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or similar business transaction involving Bavrox, your data may be transferred as part of that transaction. We will take reasonable steps to ensure your personal data remains protected and that any new owner continues to respect this Privacy Policy or provides a comparable level of protection.

8. Data Retention

We retain your personal data for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy
  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Examples:

  • Contact details used for marketing (email, SMS, push) are kept until you unsubscribe or request deletion, plus a short period to implement your request and maintain a suppression list.
  • Analytics data may be retained in an aggregated, non-identifiable form for a longer period for historical and reporting purposes.

When personal data is no longer needed, we will either delete it or anonymize it so it can no longer be linked to you.

9. Your Rights

Depending on your location and applicable law (e.g., GDPR, LGPD, and other privacy laws), you may have some or all of the following rights:

  • Right of Access You can request confirmation of whether we process your personal data and, if so, receive a copy of the data we hold about you.
  • Right to Rectification You can request correction of inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”) You can ask us to delete your personal data, subject to legal or legitimate retention obligations.
  • Right to Restriction of Processing You can ask us to restrict how we process your data in certain circumstances (e.g., while we verify accuracy or handle an objection).
  • Right to Data Portability Where legally applicable, you may receive your personal data in a structured, commonly used, machine-readable format and request that we transfer it to another controller.
  • Right to Object You can object to our processing of your personal data when we rely on legitimate interests as a legal basis. You always have the right to object to the processing of your data for direct marketing purposes (including profiling related to direct marketing).
  • Right to Withdraw Consent Where we process your data based on consent (e.g., email/SMS/push marketing, certain cookies), you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing before withdrawal.

To exercise any of these rights or make a privacy-related request, please contact us at:

📩 [email protected]

We may ask you to verify your identity before fulfilling your request. We aim to respond within the timeframes required by applicable law.

You also have the right to lodge a complaint with a data protection authority in your jurisdiction if you believe we have violated your privacy rights.

10. Marketing Communications (Email, SMS, Push)

10.1 Email Marketing

If you subscribe to our email list, we may send you:

  • Newsletters
  • Updates about new articles or content
  • Promotional messages or offers related to the site

You can unsubscribe at any time by:

  • Clicking the “unsubscribe” link in any marketing email we send, or
  • Contacting us at [email protected] and requesting removal from our mailing list.

10.2 SMS Marketing

If you provide your phone number and consent to receive SMS messages, we may send:

  • Alerts and updates
  • Promotional or informational messages related to the site

You can opt out of SMS marketing by:

  • Following the opt-out instructions contained in the message (such as replying “STOP” or similar instructions), or
  • Contacting us at [email protected] requesting that your number be removed.

10.3 Push Notifications

If you grant permission, we may send browser or device-based push notifications about:

  • New content
  • Important updates or announcements
  • Relevant offers

You can disable push notifications at any time through your browser or device settings. The process to do this varies by browser/device, but generally involves managing notification permissions and removing bavrox.com from the allowed list.

11. Data Security

We implement appropriate technical and organizational measures designed to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures may include:

  • Use of encryption (e.g., HTTPS/TLS) for data in transit
  • Access controls and authentication for systems storing personal data
  • Logging and monitoring of systems and access attempts
  • Regular backups and recovery procedures

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

If we become aware of a data breach that affects your personal data, we will notify you and/or the relevant authorities when required by applicable law.

12. International Data Transfers

Because we use global service providers (such as Google’s cloud infrastructure), your data may be transferred to and processed in countries other than the one in which you reside.

These countries may have data protection laws that differ from those of your country but, where required, we will implement appropriate safeguards to ensure that your personal data remains protected, such as:

  • Standard Contractual Clauses (SCCs) approved by regulatory authorities
  • Data processing agreements with our service providers
  • Technical and organizational security measures

By using bavrox.com, you understand that your data may be processed outside your country of residence, subject to adequate safeguards.

13. Children’s Privacy

Our website and services are not directed to children under 13 years of age, and we do not knowingly collect personal data from children under 13.

If you are under 13, please do not submit any personal data to us through forms or any other means.

If we become aware that we have collected personal data from a child under 13 without verifiable parental consent, we will take steps to delete such data as soon as possible.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected] so we can investigate and remove the data where appropriate.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

  • Post the updated version on this page, and
  • Update the “Last Updated” date at the top of the Policy.

In case of significant changes that materially affect how we process your personal data, we may also provide additional notice (e.g., via a banner on the site or email, where appropriate).

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of bavrox.com after changes are posted constitutes your acceptance of the updated Policy.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer (DPO):

📩 Email (DPO): [email protected]

Please include enough information so we can identify you and properly respond to your request (for example, the email address or phone number you used on our forms).

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